COURSE ID: 1260V
SPORTS AND ENTERTAINMENT MKT
Sports and Entertainment Marketing courses provide students with a thorough understanding of fundamental marketing and management concepts and theories as they relate to the sports and entertainment industries. Content may address promotion of sports/events, licensing, sponsorship and endorsements, branding, marketing research, product development, pricing and distribution strategies, sales, event planning, and the role of existing and emerging technologies. These courses may also encourage students to develop job skills and explore career options.
