Principles of Business, Marketing, & Finance 1 B

Get ready to learn about responsible business practices that challenge the status quo. Explore topics like marketing, finance, and running ethical businesses by analyzing the strategies of young entrepreneurs, such as Brian Chesky and Joe Gabbia, and Kylie Jenner. Every unit applies concepts to real-life practices through IRL features—Business IRL, Marketing IRL, Accounting IRL—to help you see the relevance of business principles. Follow the creation of Random Acts of Coffee, a fictional sustainable café with a pay-it-forward mission, as you develop your own business ideas. By the end, you will complete a business plan with sections like financial projections and marketing strategies. This course can help you build a business that makes a difference—while preparing for future success!